When the iPad mini launched in China three weeks ago – it was predicted to be ‘the next big thing’. And according to retailer reports – it is. In fact most stores are sold out.
Brian White of Topeka Capital Markets said his inventory checks in China and Hong Kong have found there is “insatiable demand” for the iPad mini.
Apple’s smaller iPad launched in Hong Kong on Nov. 2, with nearly all models of the 7.9-inch tablet completely sold out this week.
iPad mini sales in mainland China, began Dec. 7, where it also met with strong interest. iPad mini has also been out of stock at Apple’s retail stores in China this week, White said.
“Prior to the China launch, we indicated that the iPad mini would be the ‘next big thing in China’ and we believe this phenomenon is starting to develop,” he said. “In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad.”
Apple projects that China will become one of its most important markets – and is adding stores and resources to ensure steady flow of product and convenient retail locations to make it so.