Apple’s iPhone and iPod Touch are responsible for over two-thirds of all smartphone web traffic, according to a survey released today by AdMob. But it gets even better:
Back in February Apple claimed just 51% of the pie. By April it had grown to 59%. And by Thursday morning, when AdMob released the May edition of its U.S. smartphone pie, Apple’s (AAPL) share had grown to 69% — a 10 point increase in one month.
AdMob is world’s largest supplier of mobile ads, serving 6.3 billion banner and text ads per month – and they closely monitor both data usage, and user profiles in all major markets. Granted, it’s only a snapshot of the smartphones on the U.S. portion of the AdMob network — although 47.6% of AdMob’s traffic comes from the U.S. and 37.3% of that comes from smartphones.
Still, what it suggests is that Apple’s domination of the smartphone market — the only part of the cellphone market that has continued to grow in the face of the recession, according to Gartner Research — is accelerating.
How tough this makes it for the competition is even clearer when you look at AdMob’s report on the total U.S. handset market — one that includes smartphones, so-called feature phones and devices that aren’t phones at all, like the iPod touch. Apple’s share of this market, viewed through AdMob requests, is 45.1%, having grown 10.4% between April and May. Most of the other players in the field — including Research in Motion (RIMM), Samsung, Motorola (MOT) and Palm (PALM) — are showing negative growth.