Meals at The Frisco Shop have always been a favorite ritual – awesome food, great service, and the relaxed charm lost in so many Austin eateries.
That’s why seeing an iPad display this morning caught me by surprise. The iPad is part of new Austin-based service called BellyCard, that offers restaurants and businesses an opportunity to reward loyal, repeat customers. The refreshing difference is that BellyCard offers a quick-read QR code that identifies your patronage quickly and seamlessly using the iPad’s built-in camera.
Each establishment offers its own custom rewards program. For the Frisco Shop, it could be free appetizers or a Down South all the way up to having a stool at their venerable counter named in your honor. The concept is fun, easy, and easy to appreciate.
And appreciation is what it’s all about. The Frisco manager mentioned that new customers are always great – but its the regulars that keep the doors open. And rewarding that loyalty is a high priority at The Frisco Shop.
BellyCards are available free for the asking from your server or the cashier, in the form of a plastic affinity-type card, and key-fob bearing your own personal QR code. All you need to do is register your email address.
If you prefer a higher-tech solution, you can download the BellyCard app [free] from the App Store. Just a few quick questions and you’re ready to scoot across Texas and have your visit recognized and rewarded by the merchants you visit.
We hope to have folks from BellyCard and The Frisco Shop visit one of our iPhone + iPad SIG meetings and discuss this innovative and exciting new service.
It’s always great to feel appreciated – that’s never been a problem at the Frisco – and now they’ve added yet another reason to give into those Chili-Size cravings more often.